When we treat our daily tasks as a sales process we better understand the stakeholders and results that are expected

The primary function of any business is sales.

This is true even is there is no dollar transaction and the "sale" is simply a transaction between workers as they complete their duties that each rely on as part of their jobs. One "sells" the other their competence of completing the required task and the other "receives" a finished product, as expected and relied upon, so they can do their job.

The salesperson and customer metaphor allows you to better understand the transaction values throughout any organization.

Build sales and you create a vibrant company that can create additional opportunities and potential for employees and customers alike.

Building sales requires a friendly voice, a expedient process and a follow-up system that allows you to correct any stray issues and improve processes before your customer finds a different provider or supplier.

But many employees, when they are not in a public-facing position, tend to not consider the end-user as they go about their responsibilities.

"Outstanding people have one thing in common: An absolute sense of mission." - Zig Ziglar

As an example, sending an invoice to a client usually does not require a face-to-face meeting. However, if the invoice has errors, or is not send on-time, issues arise that the client sees but the staff may not. Overlooking how bill settlement affects sales, and even future purchases, should be required so that the process can be improved and be trouble-free.

Using the mindset that “everything relates to sales” puts into perspective that there is an obligation, both to the company and the end-user, that every task should be speedily and cheerfully handled so all may prosper.